Advertising vs. Underwriting
(What’s the difference?)
The Federal Communications Commission doesn’t allow promotional advertising on nonprofit stations like KLSN Community Radio. We are allowed to thank our underwriters with a brief description of their business and contact information.
This difference can be a powerful motivation for listeners making a buying decision. The reason is simple!
- Advertising is “promotional” and says,
“Buy this from me!”
- Underwriting is “informational” and says,
“This is what I support!”
That’s the power of underwriting!
Samples of Underwriting
Underwriting language can be a powerful tool for
marketing your business. Here are three samples of the type of on-air acknowledgements you will hear on KLSN:
“You're tuned to 92.9 FM, KLSN-LP Community Radio serving East Contra Costa County. We get support from Lauritzen Yacht Harbor. Lauritzen Yacht Harbor is located at 115 Lauritzen Lane near the Highway 160 Antioch Bridge in Oakley, and provides dry storage, launching ramps, covered births, overnight tie-ups and a full range of services to the boating community. Learn more by visiting lauritzens.com or call
“You're listening to On the Delta on KLSN-LP 92.9 FM, the voice of the delta in East Contra Costa County. Production costs for
On the Delta were provided by the Delta Chamber of Commerce. Additional support for
On the Delta was made possible by Delta Vacation Cruises. Delta Vacation Cruses creates vacation packages for people who want to enjoy fishing and boating recreation on the river without the hassle of planning.
Delta Vacation Cruises has designed river tours that fit every skill
level for over 20 years. Visit them on the web at deltavacationcruises.com or call (925) 625-5555.”
“Welcome to today’s live broadcast of the Freedom Falcons
verses the Liberty Lions football game on KLSN, your community radio
source for East County sports. I’m Tom Dempsey, your announcer at the
Freedom High School football stadium. Joining me is KLSN Sports
Director Tony Shultz.
Broadcast underwriting for today‘s game was provided in part by Freschi Service Experts Air Conditioning & Heating.
Freschi Service Experts has provided installation, service and repairs for commercial and residential air conditioning systems throughout Contra Costa County for over 20 years and is a proud sponsor of today’s broadcast on KLSN. Find Freschi Service Experts on-line at ServiceExperts.com
or call (925) 584-0141. Let’s introduce today’s players.”
Underwriting Supports the Nonprofit Community Radio Mission
By underwriting on KLSN 92.9 FM, you become a partner in the mission of community radio, to inform, educate and entertain independent from
commercial or corporate influence. Your support funds training programs and apprenticeships for local high school and college students with a career track in
journalism, recording arts, sports reporting and radio management and operations. Additionally, it pays for locally produced and recorded programming.
Ready for Radio?
It’s time for your business to use
the marketing power of radio and get noticed! Our staff will
be happy to answer questions and work with you to wordsmith
a great on-air acknowledgement that informs about your
business. Contact KLSN: (925) 625-5576 or send us an